Early literacy develops during early and preschool age, and relates to everything children know about reading and writing before the formal education. The main aim of this research was to analyze the representation of certain types of television content intended for children and their theme, the ratio of domestic and foreign television content within each of the individual television programs covered by the research. The purpose of this research was to examine if cartoon and animated series + can be in the function of developing early literacy. A sample of the research consisted of five television programs of Croatian television, HRT 2, RTL, NOVA TV, RTL KOCKICA and DOMA TV. The instruments used in this research were "Popis televizijskih sadržaja na programima hrvatske televizije (HRT 2, RTL, NOVA TV, RTL KOCKICA, DOMA TV) namijenjenih djeci rane i predškolske dobi" and "Obrazac za analizu crtanih i animiranih namijenjenih djeci". The results show that within the programs of Croatian television programs are presented various contents intended for children. It is also shown that there are most often presenting themes of fun / educational-fun content and that most of the television content is by foreign production. The results have shown that cartoon and animated series can be in the function of developing early literacy. The results presented in this research may be guidelines for further and more extensive research of this topic and can serve as a discussion material on the relationship between cartoon and animated series intended for early and preschool aged children with the development of their early literacy.